About Us

Preference is a brand built on the idea of individuality and authenticity. It's about taking what you're given - or creating something new - and making it uniquely your own. Every piece reflects personal style, character, and Identity, encouraging you to embrace who God created you to be.

At its core, Preference was created for purpose, shaped with intention, and grounded in a whole lot of faith. Our mission is to remind you to walk fully in what God placed within you — Confidence, Authenticity, and Identity. All while honoring the Creator who made you one of a kind.

But our mission, as for me and my brand is to serve the lord. It's our PREFERENCE to serve Christ.

Be you. Be bold. Be who God made you to be, not who the world tells you to be — that's Preference.